Investors have long salivated over social networking kingpin Facebook's (NASDAQ:FB) potential as an advertising powerhouse. And investors and the media have certainly seen the first phase of its advertising business take shape over the last year, as evidenced by the company's recent earnings blowout.

However, as companies are starting to truly understand Facebook's real reach, it appears that the possibilities just keep getting bigger and bigger. Recently, news broke that Facebook is now experimenting with serving up TV-styled ads for as much as $2.5 million. It doesn't take a genius to understand how quickly this could become big business for Facebook.

In this video, tech and telecom analyst Andrew Tonner breaks down this new dynamic and what it should mean for Facebook investors.

Fool contributor Andrew Tonner has no position in any stocks mentioned. Follow Andrew and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends and owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.