Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.



iOS 7: Eye Candy to Consumers

From the start, I've dubbed iOS 7 as "nice eye candy." But I've always wondered if consumers agree. As it turns out, a recent online poll conducted by Polar proves that Apple (NASDAQ: AAPL  ) hardware design guru Jony Ive may have a knack for software, too.

iOS 7. Source: Apple.

In the survey, Polar displays images of key features on iOS 6 next to the redesigned feature on iOS 7. People taking the poll can then choose which design for a particular key feature they prefer.

Polar's poll: iOS 6 versus iOS 7. Source: 9To5Mac.

Though the survey is ongoing, 9To5Mac's last count showed that, on average, 72% of polled users prefer the iOS 7 design.

A much-needed management shake-up
Though the ultimate test comes when consumers get hands-on experience with the newly designed OS, the positive results from this poll are certainly encouraging for long-term investors -- especially in light of Apple's major management shake-up last year.

The changes to management -- especially the departure of Scott Forstall -- marked a major shift in the company's direction. Scott Forstall, the executive in charge of Apple's mobile software division, oversaw the iOS on the iPhone and iPad.

In October 2011, Businessweek called him "a mini-Steve," saying that, "He may also be the best remaining proxy for the voice of Steve Jobs, the person most likely to channel the departed co-founder's exacting vision for how technology should work."

With such an iconic executive gone, many investors wondered if the company could muster the same sort of vigor in iOS, going forward. After all, the position was filled by an executive with a background in hardware design.

Source: Apple press info.

So far, it looks like Ive's uncanny taste for impressive design in hardware is going to carry over solidly to his new role overseeing the software side, too.

What about you -- do you prefer the new iOS 7 design over iOS 6?

Apple has a history of cranking out revolutionary products... and then creatively destroying them with something better. Read about the future of Apple in the free report, "Apple Will Destroy Its Greatest Product." Can Apple really disrupt its own iPhones and iPads? Find out by clicking here.

Read/Post Comments (1) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On August 09, 2013, at 8:31 AM, jdmeck wrote:

    Looks nice but I would not upgrade for the look. If I upgrade it will be for the features. So far what I read is nice, but I don't think I will be in a rush to upgrade my iPad.

Add your comment.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2584739, ~/Articles/ArticleHandler.aspx, 9/28/2016 10:04:43 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated Moments ago Sponsored by:
DOW 18,262.68 34.38 0.19%
S&P 500 2,162.94 3.01 0.14%
NASD 5,310.20 4.49 0.08%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/28/2016 9:40 AM
AAPL $114.16 Up +1.07 +0.95%
Apple CAPS Rating: ****