The cable industry is under siege from nearly every angle. With soaring content costs, cord-cutting, and social media disruption, it seems like companies in this space simply can't catch a break. And while the industry will need to undergo some massive structural changes in the coming years, these same companies recently found a new dirty little secret that could actually help them take back some of the advertising billions that are set to move elsewhere. What's the key here? Twitter. In this video, tech and telecom analyst Andrew Tonner breaks down the powerful findings from a recent study and how it could save the skin of some in the cable industry.
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