The cable industry is under siege from nearly every angle. With soaring content costs, cord-cutting, and social media disruption, it seems like companies in this space simply can't catch a break. And while the industry will need to undergo some massive structural changes in the coming years, these same companies recently found a new dirty little secret that could actually help them take back some of the advertising billions that are set to move elsewhere. What's the key here? Twitter. In this video, tech and telecom analyst Andrew Tonner breaks down the powerful findings from a recent study and how it could save the skin of some in the cable industry.

Fool contributor Andrew Tonner has no position in any stocks mentioned. Follow Andrew and all his writing on Twitter at @AndrewTonnerThe Motley Fool recommends Facebook and Walt Disney. The Motley Fool owns shares of Facebook, General Electric, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.