The Secret Life of Warren Buffett's Greatest Investment

Warren Buffett and Cherry Coke. The two go together like peas and carrots, burgers and fries, pizza and beer, and Tango and Cash. Well, OK, maybe not that last one. Point is, Berkshire Hathaway (NYSE: BRK-A  ) (NYSE: BRK-B  ) shareholders have made a mint from the Oracle's decades-long investment in shares of Coca-Cola (NYSE: KO  ) . To this day, the stock is Berkshire's second-largest holding.

Could you be as patient as Buffett and hold for 25 years? Don't answer till after you've taken a closer look at the following slide presentation, which documents some of the more uncomfortable moments in Coke's history -- including a new (and questionable) marketing strategy.

Expect Buffett to keep holding regardless. But what if he were starting over today? Would he still buy shares of Coke at current prices, or would he opt for a different stock? Our analysts offer a theory in a new special report titled "The Stock Buffett Wishes He Could Buy." The research is free -- just click here to get your copy now.


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  • Report this Comment On August 26, 2013, at 3:39 PM, whyaduck1128 wrote:

    "Tango and Cash". I think of that awful film every time I drive down I-75 in Cincinnati past where the old city Workhouse used to stand (the prison in the film).

    How about "Laverne and Shirley" instead?

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11/21/2014 4:03 PM
KO $44.50 Up +0.25 +0.56%
Coca-Cola CAPS Rating: ****
BRK-A $219935.00 Up +1685.00 +0.77%
Berkshire Hathaway… CAPS Rating: ****
BRK-B $146.70 Up +0.98 +0.67%
Berkshire Hathaway CAPS Rating: *****

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