Will This High-Tech Tool Annoy GM's Customers?

Even as the new Chevy Silverado impresses customers, Chevy's customer-satisfaction scores remain low. Photo credit: General Motors.

General Motors (NYSE: GM  ) is facing an interesting challenge. On one hand, its product line is arguably better than it has ever been -- and it's continuing to improve rapidly. On the other hand, sales and profits still aren't as strong as GM would like -- and recent customer satisfaction ratings on GM brands like Chevrolet have been among the worst in the industry.

In the midst of this, GM is funding a new initiative for its dealers: Web-tracking software that is said to help dealers pull more customers in the door. Is that likely to help, or hurt? In this video, Fool contributor John Rosevear looks at this initiative, and at whether it will improve the sales process for customers -- or just make them even more wary of car-dealer tactics.

GM's turnaround is still a work in progress, but Ford's is already rewarding shareholders. But for Ford's stock to really soar, a few more critical things need to fall into place. In The Motley Fool's special free report titled "5 Secrets to Ford's Future," we outline the key factors every Ford investor needs to watch. Just click here now for your free report.


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