First-Hand Look: MakerBot at Microsoft Stores

MakerBot, which operates under its parent company Stratasys (NASDAQ: SSYS  ) , is featuring its Replicator 2 printer in Microsoft (NASDAQ: MSFT  ) stores. In this video, Motley Fool industrials analyst Blake Bos tells investors about his recent trip to a Microsoft store to see for himself what kind of reception the printers are getting. He gives investors some key takeaways, such as why you have to take low sales with a grain of salt in this space, and why Blake sees the domestic market awareness for these at-home printers to be incredibly small.

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  • Report this Comment On September 04, 2013, at 9:58 PM, ScottAtlanta wrote:

    I wonder what kinda traffic the Microsoft store gets compared to say, well, just about any other store. My guess is that it's like a dying behemoth that doesn't get much foot traffic. Nobody is buying their devices....okay 3 out of 100 people buy a Microsoft smartphone?....that's a lean day my friend.

    I think it's a mistake to pair up with Microsoft -- it's decidedly losing on all device fronts...want your brand associated with a dying whale? Not me, not like this.

    Oh, I forgot about the Xbox....I imagine that drags in a few gamers...perhaps there's hope with them....but areent' they broke and living with moms? How's your typical stoner gamer gonna pay for a 2-3K printer?

  • Report this Comment On September 21, 2013, at 4:58 AM, tailzj wrote:

    Scott- I value your opinion. I believe you are a mac user. You more then likely have never been in to video games. I could be wrong but I'm going to just guess that you almost never shop at a mall and you can count the number of times on one hand you have needed to use, say.....Microsoft Word or Outlook in the last three to five years. I would challenge you to visit a Microsoft store, I think you will find it a maybe not preferred but pleasurable experience. By the way, GTA 5 just launched three days ago for Xbox and ps4, it sold a billion $ in three days. Its the most successful entertainment product launched in history. Most of those gamers that you describe as loser stoner are middle school kids, high school, and the largest percentage of gamers actively are 28-36 men.

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