Only a year ago, investors seemed skeptical that social networking heavyweight Facebook (NASDAQ:FB) would ever fulfill its potential as the next great online platform.

Fast forward to today, and Facebook and its investors are riding high. The firm's key strategies in mobile and advertising appear to have taken hold, and stock is flirting with all-time highs. And as if it couldn't get any better, it seems Facebook could keep the wins (and dollars) rolling in for years to come thanks to a spate of new, innovative products that enable Facebook and its clients to tap into its vast troves of user data like never before.

Facebook plans to put two of its new API products to the test in the latest season of ABC's Dancing With the Stars, which started this week. As Fool contributor Andrew Tonner discusses in the video below, investors should be very excited about the promise these new developments hold for investors in the social media giant.

Fool contributor Andrew Tonner has no position in any stocks mentioned. Follow Andrew and all his writing on Twitter: @AndrewTonnerThe Motley Fool recommends Facebook. The Motley Fool owns shares of Facebook. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.