Only a year ago, investors seemed skeptical that social networking heavyweight Facebook (META 0.14%) would ever fulfill its potential as the next great online platform.

Fast forward to today, and Facebook and its investors are riding high. The firm's key strategies in mobile and advertising appear to have taken hold, and stock is flirting with all-time highs. And as if it couldn't get any better, it seems Facebook could keep the wins (and dollars) rolling in for years to come thanks to a spate of new, innovative products that enable Facebook and its clients to tap into its vast troves of user data like never before.

Facebook plans to put two of its new API products to the test in the latest season of ABC's Dancing With the Stars, which started this week. As Fool contributor Andrew Tonner discusses in the video below, investors should be very excited about the promise these new developments hold for investors in the social media giant.