The Most Important Way This Year's iPhone Launch Is Different

By Erin Kennedy, Evan Niu, CFA, and Jamal Carnette, CFA – Sep 22, 2013 at 10:00PM

NASDAQ: AAPL

Apple

Market Cap

$2,610B

Today's Change

(0.10%) $0.16

Current Price

$169.18

Price as of April 25, 2024, 9:53 a.m. ET

Investors weren't too happy with iPhone unit sales last year, but perhaps expectations were too high. With shares significantly cheaper this time around, will investors be easier to satisfy?

Last year's iPhone launch marked Apple's (AAPL 0.10%) all-time high share price. It's been a long year for investors, as Apple has pulled back dramatically since then, and all eyes will be on how many iPhones the company sold this launch weekend. Along with the pullback came a significantly lower valuation, which implies that investors are pricing in lower expectations.

The Mac maker continues to fetch attractive earnings multiples, and simply approaching a market multiple could potentially translate into share appreciation.

In the following video, Erin Kennedy discusses Apple's prospects with Evan Niu, CFA, and Jamal Carnette.

Erin Kennedy, Evan Niu, CFA, and Jamal Carnette all own shares of Apple. The Motley Fool recommends and owns shares of Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.