Is GM Running Short of 2014 Chevy Silverados?

Demand has been brisk for the all-new 2014 Chevy Silverado. But is GM having trouble keeping up? Photo credit: General Motors.

General Motors  (NYSE: GM  ) made a tremendous effort to ensure that its launch of the all-new Chevy Silverado and GMC Sierra pickups -- GM's most important products -- would go smoothly. All appeared to be going exactly as GM planned -- but now, there are reports that the 5.3-liter V8 engines used in the new pickups may be in short supply.

Sales of GM's pickups were down last month, and Ford (NYSE: F  ) was able to gain market-share ground. That's a big problem for GM, but it may not be a GM problem: Bloomberg has reported that the problem lies with a supplier that hasn't been able to keep up with demand. 

But as Fool contributor John Rosevear points out, it doesn't matter where the problem lies -- in the face of stiff competition from Ford and Chrysler, GM needs to get it fixed before its new pickup's strong sales momentum stalls.

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  • Report this Comment On October 02, 2013, at 4:21 PM, whyaduck1128 wrote:

    If there must be a problem, a shortage of parts for a hot-selling product is a pretty good one to have.

  • Report this Comment On October 03, 2013, at 10:17 AM, TMFMarlowe wrote:

    @whyaduck1128: Agreed. I suspect that this one won't hold them back for long, but it's still something to watch.

    Thanks for stopping by.

    John Rosevear

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