Israeli-based SodaStream (NASDAQ: SODA ) has been popping higher as investors gravitate toward its growing popularity with consumers smitten by the prospects of making their own carbonated beverages. The rally comes despite Starbucks (NASDAQ: SBUX ) filing a trademark for Fizzio, an industrial beverage-making system that also happens to make fizzy drinks.
In this video, longtime Fool contributor Rick Munarriz explains to Rex Moore why he believes that SodaStream's growth will continue and why the Fizzio is no immediate threat to SodaStream's business.
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