Audi Fights the Feds Over Lights


Audi A8s sold in Europe include some clever lighting systems -- systems that Audi is struggling to get U.S. regulators to approve. Photo credit: Audi

If you pay attention to trends in new-car design, it has been hard to miss this trend: distinctive use of lights, particularly LED lights, as trim. Most credit the trend to Volkswagen's (NASDAQOTH: VLKAY  ) Audi brand, which kicked it off a few years ago -- but many other automakers have since jumped on the trend.

To name just one: Cadillac. The Motley Fool was in attendance when General Motors  (NYSE: GM  ) took the wraps off its all-new Cadillac Escalade this past week. We noted that GM's new luxo-truck features all sorts of innovative lighting touches, including the very elaborate headlight system pictured below.


The 2015 Cadillac Escalade's elaborate headlights. Photo credit: General Motors Co.

But Audi continues to raise the bar. Its refreshed A8 sedan includes several new lighting ideas, including the sequential turn signals illustrated in this series of photos. But the A8s sold in the U.S. lack several of these features. Why?


Will the Audi A8's distinctive turn signals come to the U.S.? Photo credit: Audi

As Fool contributor John Rosevear explains in this video, the problem is that U.S. regulators have put the kibosh on several of Audi's latest innovations. Watch as John explains what the problem is -- and how Audi, and other automakers, are working to get around it.

Is Ford Stock Poised for Continued Success?
Do you know the major developments that could crush Ford? The secrets to success that could make investors like you rich? The answers are simpler than you think, and The Motley Fool is sharing them in a free report entitled, "5 Secrets to Ford's Future." Inside we outline critical information every Ford investor must know, so click here now for your free report.


Read/Post Comments (2) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On October 10, 2013, at 9:20 PM, vet212 wrote:

    As the external lighting on cars and trucks IS a safety thing such lights should hold to a standard that ALL manufacturers should meet and that should change only when safety requires it. and safety needs nothing fancy or stylish just visable and reliable

  • Report this Comment On October 10, 2013, at 9:42 PM, TMFBreakerRob wrote:

    Audi's system is *both* visible and reliable.... as well as fancy and stylish. And it meets NHTSA rules.... they just don't like what Audi has... and probably will propose a rule to get their way.

    Without data that there is any compelling reason to exclude such systems.

    It's easy to say "no", especially if you're a bureaucrat without accountability. </rant>

Add your comment.

DocumentId: 2677023, ~/Articles/ArticleHandler.aspx, 4/20/2014 5:12:36 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement