Amazon's New Service Takes Aim at eBay's PayPal

The lines between online giants Amazon.com (NASDAQ: AMZN  ) and rival eBay  (NASDAQ: EBAY  ) just keep on blurring, and a recent move from Amazon is yet another example in the evolution of this budding rivalry.

Amazon is developing a service it calls "Login and Pay with Amazon," which will allow users to buy items off third-party websites using the payment options that customers have saved with their Amazon.com accounts. Seems easy enough. Buyers now have a seamless way to purchase goods from a smaller website, while also keeping their highly sensitive payment information safe at the same time. Talk about a win-win.

But things get interesting when considering that in rolling out this service, "Login and Pay with Amazon" is in many ways a carbon copy of eBay's payments business PayPal. So, how should investors look at this most recent move?

Fool contributor Andrew Tonner breaks down the news in greater detail and discusses the implications for investors in the video and accompanying transcript below.

Looking for the next growth giant?
Motley Fool co-founder David Gardner, founder of the No. 1 growth stock newsletter in the world, has developed a unique strategy for uncovering truly wealth-changing stock picks. And he wants to share it, along with a few of his favorite growth stock superstars, WITH YOU! It's a special 100% FREE report called "6 Picks for Ultimate Growth." So stop settling for index-hugging gains... and click HERE for instant access to a whole new game plan of stock picks to help power your portfolio.

Andrew Tonner: Hey Fools, Andrew Tonner here. I'm a tech and telecom analyst with the Fool.

Now, an interesting trend we're seeing emerge is Amazon rolling out a service that really mirrors and challenges eBay's PayPal service. The story here is Amazon rolling out what it calls "Login and Pay with Amazon." It's almost a carbon copy of PayPal.

The service itself will allow users on other websites to log in and pay with their Amazon ID, and basically create a one-click buying option for websites, outside of Amazon's specific ecosystem.

Now, it's interesting to note, too, that costs are identical to PayPal. PayPal charges 2.9% of each transaction, plus a $0.30 fee for every transaction that it processes, and Amazon is actually matching them here as well.

In terms of the economics, this is a great move for Amazon as well, because we know that payments are an extremely high-margin business.

When you look at eBay's segment breakout, PayPal generates around 25% operating margin, and for a company where this is, A, complementary and, B, that operates in, by nature, a very low-margin business, this is a potential accretive move for Amazon and something they should be quite excited about.

I think it's also interesting that it demonstrates the borderlines we're seeing between Amazon and eBay, where these companies are going toe to toe in more industries, day by day.

Now from an investor's perspective, I do think there's a tailwind for both of these companies and, from the long-term investor's perspective, these are two companies that, although competing directly against each other more and more, they also are going to have a gigantic tailwind in the sense of e-commerce just becoming a more and more prominent generational shift as a whole.

These are two companies -- although, again, emerging on a new battleground -- that I like for long-term investors as a whole as well.

Thanks a lot, and Fool on!


Read/Post Comments (0) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

DocumentId: 2688572, ~/Articles/ArticleHandler.aspx, 7/30/2014 9:26:09 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement