Recognizing that the tablet has become the go-to device on the couch or on the move, LinkedIn (LNKD.DL) has revamped its iPad app to cater to its users wherever they are.
At the company's live press event Wednesday, LinkedIn made public that mobile accounted for 38% of unique visiting members -- and as high as 50% in some markets -- during the third fiscal quarter. LinkedIn mobile users are also 2.5 times more active than desktop users. In this vein, LinkedIn reiterated that mobile is a key area for continuing innovation. And, to keep ahead of the competition, LinkedIn has updated its iPad app.
With the new release, LinkedIn has made it easier to access content. Now, users can expand an image or play an online video without having to leave the homepage feed. Other, new functionality includes added Influencer and Channels content so that users can more easily consume longer-form media.
The app also sports several features that users may have already seen on the web or phone -- but are new to the iPad. For example, members can now use the top search bar to now look for "People," "Jobs," "Companies," or "Groups." Moreover, the feed centers around LinkedIn members, so users can share, connect, and follow with others from the homepage. Overall, LinkedIn hopes the app provides a familiar experience, while taking advantage of the iPad's "unique qualities."
The LinkedIn app for iPad is available today in English, Spanish, French, Italian, German, Portuguese, Turkish, and Korean.
