Target's Faux Pas

By Mark Reeth, Michael Finarelli, and Sean O'Reilly – Nov 12, 2013 at 6:00PM

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Target's mistake last week is a boon for a few lucky gamers.

In today's Consumer Countdown, consumer goods analysts Michael Finarelli and Sean O'Reilly join Mark Reeth to discuss one of the big stories from their sector late last week.

Target (TGT -0.36%) announced that it accidentally shipped 150 Microsoft (MSFT 1.65%) Xbox Ones to some lucky gamers. One intrepid gamer immediately started auctioning his new console on eBay for upwards of $1,000, but was quickly stopped.

While this may make Target look bad, neither Sean nor Mike think it will hurt the company in the long run. As for Microsoft, it may actually help keep the company in the public eye as rival Sony prepares to release its new console this Friday.

Mark Reeth has no position in any stocks mentioned. Michael Finarelli owns shares of Microsoft. Sean O'Reilly has no position in any stocks mentioned. The Motley Fool recommends eBay. The Motley Fool owns shares of eBay and Microsoft. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.