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BlackBerry Unveils New Porsche Design Smartphone

In spite of its ongoing financial difficulties, including the failed takeover attempt by Fairfax Financial, BlackBerry (NASDAQ: BBRY  ) has released what is expected to be an extremely high-priced smartphone in collaboration with Porsche Design, the company announced today.

The unbundled cost of BlackBerry's new P'9982 smartphone has not been disclosed, but will likely be in the $2,400 range, according to some company watchers. The P'9981, the first BlackBerry smartphone from the Porsche Design Studio, retailed without a mobile carrier contract for $2,350.

The P'9982, based on BlackBerry's Z10 smartphone with a QWERTY keyboard, features a 4.2-inch screen, 64GB of memory, and runs a customized version of BlackBerry's 10.2 OS, the company said. In addition to its standard stainless-steel construction and hand-wrapped Italian leather back cover, a limited edition "Crocodile model" will be available to the first 500 customers paying what is likely to be an even higher price.

Commenting on the P'9982, BlackBerry's senior vice president of design Alistair Hamilton said, "Every aspect of this smartphone has been purposely designed and built for a powerful premium experience."

According to BlackBerry, the P'9982 will be available on Nov. 21, at "Porsche Design stores, select carriers and retailers around the world," including an exclusive launch event at Harrod's in London.

Founded by Ferdinand Alexander Porsche more than 40 years ago, Porsche Design is a renowned industrial and product design firm with headquarters in Austria.


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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 19, 2013, at 4:38 PM, melegross wrote:

    This won't help to save them.

  • Report this Comment On November 19, 2013, at 6:10 PM, jhf678 wrote:

    Cool. I like the idea. All pro sport players and Hollywood Stars will buy them because it is a small change for them. Way to go Blackberry.

  • Report this Comment On November 20, 2013, at 4:02 AM, Clint35 wrote:

    What a bunch of idiots! Nobody's buying their phones and they think the way to fix that is coming out with a phone most people can't afford.

  • Report this Comment On November 21, 2013, at 10:12 AM, sncanada wrote:

    Blackberry is an excellent phone for business. You have to have one to experience the greatness by having one Regardless of the media's mixed messages...This is an EXCELLENT choice for any fancy powerful car.

    Good for you guys at RIMM. Keeping up with INNOVATION. You always had a great product and its your time to SHINE.

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