Audi Gains Ground on BMW

By John Rosevear – Nov 23, 2013 at 10:02AM

OTC: VWAGY

Volkswagen Ag

Market Cap

$44B

Today's Change

(0.67%) $0.10

Current Price

$15.01

Price as of April 23, 2024, 3:58 p.m. ET

Audi is determined to overtake BMW as the global luxury-car sales leader. A Motley Fool analyst checks in -- and sees Audi gaining ground.

Striking designs like this A5 coupe have helped Audi find sales growth around the world. Photo credit: Audi

German auto giant Volkswagen (VWAGY 0.67%) is set on an ambitious goal: Becoming the world's largest-selling automaker by 2018. VW's luxury brand Audi, and Audi's massive profits, are a big part of that plan -- and Audi has set its sights on overtaking the current luxury-car leader, BMW (BAMXF -3.91%).

BMW is a fierce competitor, with top-notch products and a superb brand. Can Audi close the gap? In this video, Fool contributor John Rosevear checks in on Audi's latest sales figures -- and sees some trends that should have BMW's leaders worried.

Fool contributor John Rosevear has no position in any stocks mentioned. You can connect with him on Twitter at @jrosevear. The Motley Fool recommends BMW. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.