Don't Fear the Lands' End Spin-off

In a move long expected, Sears Holdings (NASDAQ: SHLD  ) announced plans to go forward with a spin-off of Lands' End. While a timeline wasn't provided, the announcement comes after a chaotic week for the stock. News of ESL distributing shares to investors and speculation that J.C. Penny Company (NYSE: JCP  ) is taking back market share hit the stock hard this past week

With Sears Holdings down nearly $20, or roughly 30%, in a few weeks, it is good for long-term investors to take stock of the investment thesis. The important part to be considered is whether these transactions alter the previous investment thesis or whether the moves are only noise that impacts the fringes of any decision. The market has reacted with fear of a cash crunch, but is this fear logical?

The big spin-off
Considering it has been no secret of the intention to spin-off or sell assets, the decision to distribute shares of Lands' End to shareholders isn't much of a surprise though some hoped for a sale of the asset for a cash infusion. Sears previously spun off Sears Hometown and Outlet Stores and Orchard Supply to mixed results.

Lands' End is an apparel and home goods business that Sears bought back in 2002 for $1.9 billion. The business unit filed to list on the NASDAQ exchange under the symbol "LE" and generated $1.6 billion in revenue for 2012. The EBITDA number dropped to only $107 million for 2012 after reaching over $200 million back in 2010.

From these numbers, it is clear that being stuck in the middle of a massive retailer has strained results. Some of the biggest problems when being part of an operation that had over $40 billion in revenue are the inability to attract talent and focus on the business unit. Having its own capital structure, Lands End will be able to expand operations and grow globally.

Analysts spinning negative
As an almost apparent requirement, analysts are already spinning this deal as a major negative for Sears. The removal of the business unit will reduce the already negative earnings of the company and further strains the cash situation at the parent. Not to mention, some discussion has surfaced that the Lands' End value has declined thus preventing the sale for an attractive price.

On the flip side, the analyst community is missing that Sears' is moving forward with distribution of the shares without necessarily collecting cash. It is possible that some sort of structure will lead to a dividend to the parent, but that isn't apparent at this point. Also based on the Lands' End numbers, the split is almost a requirement for refocusing on the brand lost in the shuffle among all the other business units at Sears Holdings. 

J.C. Penny rebound immaterial
The recent rebound in J.C. Penny comp sales suggests the retailer might finally return to a competitive threat instead of handing sales to Sears and the Lands' End unit. The 10% gains in Nov. for J.C. Penny were impressive and undoubtedly will cause a hit to Sears if it continues, but the impact on the shares should be limited. Remember that the case for Sears made by Baker Street Capital back in Sept. provided little value to the retail operations. Baker provided a limited valuation of $1.4 billion or so for Lands' End and that might be reduced somewhat by the lower than expected EBITDA numbers.

One needs to remember that the massive sell off in Sears has sent the stock down to a $5 billion valuation that would suddenly drop to $4 billion based on a distribution at a valuation of only $1 billion. Note that a stronger retailers typically trade for valuations over 1x sales so Lands' End could have plenty of upside in a stand-alone situation.

Bottom line
The Lands' End spin-off is almost a requirement to unlock value for the business unit and investors. The fact that Sears isn't focused on obtaining cash for the deal continues to suggest that the analyst community remains fundamentally flawed regarding the need for cash. As usual, investors over-react to the moves surrounding Sears. The real estate holdings should dominate any investment decision and the spin-off of Lands' End is an almost certain requirement to improve the struggling retailer. Investors should not fear this move.

Tired of watching your stocks creep up year after year at a glacial pace?
Motley Fool co-founder David Gardner, founder of the No. 1 growth stock newsletter in the world, has developed a unique strategy for uncovering truly wealth-changing stock picks. And he wants to share it, along with a few of his favorite growth stock superstars, WITH YOU! It's a special 100% FREE report called "6 Picks for Ultimate Growth." So stop settling for index-hugging gains... and click HERE for instant access to a whole new game plan of stock picks to help power your portfolio.

Read/Post Comments (7) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On December 08, 2013, at 8:55 AM, MSFInvestments wrote:

    I would like to make a point that the company is a holding company.

    Here are three of many businesses Sears HOLDINGS owns :,,

    "There is much more to Sears Holdings than meets the eye" . = Bruce Berkowitz second largest shareholder of Sears Holdings


  • Report this Comment On December 08, 2013, at 8:59 AM, MSFInvestments wrote:

    Also, Eddie Lampert is the largest shareholder, his majority net worth is in the common stock.

  • Report this Comment On December 09, 2013, at 5:52 AM, MSFInvestments wrote:
  • Report this Comment On December 09, 2013, at 7:36 AM, Matt8265 wrote:

    Since when did "selling off assets" become " unlocking value?" ... Please don't spin. Sears is dead and being removed from the ventilator.

  • Report this Comment On December 10, 2013, at 8:11 AM, MSFInvestments wrote:

    No spin they are investing in their subsidiaries.

    I rather be with my research, Berkowitz and offence.

  • Report this Comment On December 10, 2013, at 8:19 AM, MSFInvestments wrote:

    Here again, are only 2 of and

    Berkowitz added to his position last was the only purchase he made.

    You may want to look at the January 2015 Calls strike $60.00 there are over 100,000 contracts open and in the $70.00 strike there are over 80,000 contracts. Also, the PUT/CALL Ratio in at .52...this is lower than Microsoft and is very bullish.

    I think you know what options are, i can't say much about your comment but it's worthless.


  • Report this Comment On December 10, 2013, at 8:45 AM, MSFInvestments wrote:

    Announcement of a stock buyback is imminent, Lampert has already authorized over $300 million.

    Lahiem, my friend, Lahiem

Add your comment.

DocumentId: 2756475, ~/Articles/ArticleHandler.aspx, 4/16/2014 9:54:11 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...