There's no company as uniformly hated around the world as Monsanto (NYSE:MON). Whether that distinction is deserved is up for each reader to determine. The company is the face of genetically modified organisms, or GMOs -- crops that are designed in a lab to withstand extreme weather conditions, pests, and treatment by some chemicals.

For the first time in a while, Monsanto and its fellow GMO peers have been winning the public-relations battle. But in an odd way, this string of wins might actually help organic grocers such as Whole Foods Market (NASDAQ:WFM) and Sprouts Farmers Markets (NASDAQ:SFM). Motley Fool contributor Brian Stoffel tells us what the past few months have revealed, and why these grocers could benefit.

John Mackey, co-CEO of Whole Foods Market, is a member of The Motley Fool's board of directors.

Fool contributor Brian Stoffel owns shares of Whole Foods Market. The Motley Fool recommends The Fresh Market and Whole Foods Market and owns shares of Whole Foods Market. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.