Why Formula E Racing Might Make Your Next Car Purchase Easier

New racing circuit is focused on electric vehicle technology, and consumers may end up being the real winners.

Jan 5, 2014 at 1:41PM

The Winter Olympics in Socchi, Russia, begin soon and sports fans are also already talking about the upcoming FIFA World Cup in Brazil this summer. However, both events will come and go before you know it. One sporting focus that could see lots of attention from racing and technology fans and also show staying power in a crowded sports calendar this year is FIA's Formula E racing.  

Formula E is an all-electric car race through city circuits at speeds exceeding 140mph. Imagine racing Spark-Renault SRT_01E single-seater electric cars on closed street circuits and under brightly lit night events. It does sound pretty cool considering Formula 1 races are not permitted on many street circuits because of noise pollution concerns. Of course pit stops will be rather different considering lithium batteries at top speeds could power down after 20 minutes of racing; so drivers won't just change their tires, they'll literally jump into new cars.

The Formula E season is scheduled to start this week in Las Vegas with the first championship race slated to be held this September in Beijing. Races thereafter will be held in nine other major cities around the world. The beauty of these races is that they not only showcase new automotive technologies in the racing cars but also raise more awareness of the benefits of driving cleaner EVs in congested cities. With Renault, which actively develops EVs with strategic partner Nissan (NASDAQOTH:NSANY), actively involved with Formula E, it may not be too long before automakers like Toyota (NYSE:TM), who exited Formula 1 racing in 2009, join in as well to develop and promote next-generation autos and stay connected with consumers interested in EVs. 

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4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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