Will McDonald's Start 2014 With a Bang?

The fast-food giant is set to report earnings results next week.

Jan 16, 2014 at 6:35PM

After lagging the market badly in 2013, McDonald's (NYSE:MCD) has a chance next week to kick the new year off on a higher note. The fast-food giant is set to announce quarterly earnings results on Jan. 23 -- and investors aren't expecting much.

In the video below, Fool contributor Demitrios Kalogeropoulos provides a preview to that earnings report, noting that comparable-store sales growth will be the key figure to watch. Competitors like Wendy's (NASDAQ:WEN) have seen more success in that metric lately thanks to popular new menu additions. McDonald's own Mighty Wings innovation sold poorly in the quarter, so investors will be eager to hear management's plans for any new menu items this year. Meanwhile, McDonald's saw its service levels slip last year as waiting times crept higher. If it wants to return to its market-beating growth, Mickey D's will need to get those register lines humming at full speed again.

Start 2014 off right
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Fool contributor Demitrios Kalogeropoulos owns shares of McDonald's. The Motley Fool recommends McDonald's. The Motley Fool owns shares of McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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