After lagging the market badly in 2013, McDonald's (NYSE:MCD) has a chance next week to kick the new year off on a higher note. The fast-food giant is set to announce quarterly earnings results on Jan. 23 -- and investors aren't expecting much.
In the video below, Fool contributor Demitrios Kalogeropoulos provides a preview to that earnings report, noting that comparable-store sales growth will be the key figure to watch. Competitors like Wendy's (NASDAQ:WEN) have seen more success in that metric lately thanks to popular new menu additions. McDonald's own Mighty Wings innovation sold poorly in the quarter, so investors will be eager to hear management's plans for any new menu items this year. Meanwhile, McDonald's saw its service levels slip last year as waiting times crept higher. If it wants to return to its market-beating growth, Mickey D's will need to get those register lines humming at full speed again.
Start 2014 off right
McDonald's has been a good stock lately, but there's a huge difference between a good stock, and a stock that can make you rich. The Motley Fool's chief investment officer has selected his No. 1 stock for 2014, and it's one of those stocks that could make you rich. You can find out which stock it is in the special free report: "The Motley Fool's Top Stock for 2014." Just click here to access the report and find out the name of this under-the-radar company.
Fool contributor Demitrios Kalogeropoulos owns shares of McDonald's. The Motley Fool recommends McDonald's. The Motley Fool owns shares of McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.