Why Hershey Co.'s Collaboration With 3D Systems Corporation Is a Sweet Deal

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

In a first of its kind of deal, candy kingpin Hershey (NYSE: HSY  ) has teamed up with 3-D printing powerhouse 3D Systems (NYSE: DDD  ) to explore and develop ways to use 3-D printing in candy making. The two giants also have plans to develop and commercialize a new class of printers for 3-D printed edibles for the consumer and "prosumer" markets. With a globally recognizable brand like Hershey on board, it could certainly help 3D Systems' desire to mainstream 3-D printing.

Wasting no time
At the Consumer Electronics Show held in Las Vegas earlier this month, 3D Systems introduced the world's first line of 3-D printers for flavored sugars and chocolate, the ChefJet and ChefJet Pro. The ChefJet will retail for less than $5,000 and is able to 3-D-print monochrome flavored edibles in sugar and chocolate. The sub-$10,000 ChefJet Pro has the same capability but also borrows from 3D Systems' ColorJet printing technology, enabling full-color 3-D printed edibles.

3-D printed sugar cubes. Source: 3D Systems.

A common occurrence
Surprisingly, this isn't the first time that 3D Systems has been chosen to push the boundaries of 3-D printing. Back in November, Google's Motorola division announced a multiyear partnership with 3D Systems to help develop a "factory of the future" that utilizes multi-material 3-D printing and other advanced manufacturing processes for its modular and highly customizable smartphone concept, Project Ara. Because 3D Systems seems to regularly get these big-name partnerships, it demonstrates that it's a leader in the space and is well regarded in the industry.

Big possibilities
Now that the world has seen a glimpse of what's possible in the world of of 3-D printed edibles, a company with the legacy of Hershey has the potential to take this concept and really push it into the mainstream. I'm most excited to see what kind of 3-D printers these two develop for the consumer and "prosumer" segments, because it could create an entirely new market opportunity for both companies. Undoubtedly, with only sugar and chocolate on the table right now, the applications and possibilities do seem limited, but the reality is that we are only scratching the surface with 3-D-printed food.

1 must-own stock in 2014
There's a huge difference between a good stock and a stock that can make you rich. The Motley Fool's chief investment officer has selected his No. 1 stock for 2014, and it's one of those stocks that could make you rich. You can find out which stock it is in the special free report "The Motley Fool's Top Stock for 2014." Just click here to access the report and find out the name of this under-the-radar company.

Read/Post Comments (0) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2800879, ~/Articles/ArticleHandler.aspx, 9/1/2015 10:51:52 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Steve Heller

Covering 3-D printing at the intersection of business, investing, and what it means for the future of manufacturing. Follow me on Twitter to keep up with the ever-changing 3-D printing landscape by clicking the button below.

Today's Market

updated 1 hour ago Sponsored by:
DOW 16,058.35 -469.68 -2.84%
S&P 500 1,913.85 -58.33 -2.96%
NASD 4,636.11 -140.40 -2.94%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/1/2015 4:00 PM
DDD $12.84 Down -0.89 -6.48%
3D Systems CAPS Rating: ****
HSY $87.08 Down -2.44 -2.73%
The Hershey Compan… CAPS Rating: ****