Spike Jonze's latest movie, "Her," creates a future where technology is less visible, yet more ubiquitous than today. The main character uses an earpiece and handheld device to communicate with an operating system that follows a user across any platform, rarely utilizing the traditional desktop screens except when at work. And the main way of interacting with the operating system is through natural, conversational speech.
Even though it is science fiction, "Her" seems to be the end state for many current acquisitions and research from real-life tech companies. These companies are pursuing enhanced artificial intelligence and speech recognition. And the companies who don't jump on this future will be left in the digital dust.
Watson takes human's natural language and filters through data to find the most probable answers. It can take "unstructured data," that is, data computers typically cannot read because it isn't structured in tables, rows, or columns, and turn it into knowledge accessible not through complex queries but simple, vocal questions. It's now being used to help doctors find better cancer treatments and financial planners find better investments. IBM hopes Watson will bring in $1 billion in revenue by 2018.
Siri first debuted in Apple's iPhone 4S, allowing for simple functions like searching the web and initiating a call or writing a text message. The latest iOS version added more functionality for Siri, like sourcing information from Wikipedia and Twitter (NYSE: TWTR ) .
Apple's latest acquisitions point to further enhancements for Siri. In 2013, the company picked up intelligent calendar application Cue, which helps layout a user's day similar to Google (NASDAQ: GOOG ) Now. It also bought Topsy, which allowed customers to analyze and search social posts. And, a recently published patent points to expanding Siri from phones to docks.
Up and coming AI
Now, Google spent a rumored $400 million on an artificial intelligence company called DeepMind. DeepMind's website describes its software as useful in "simulations, e-commerce, and games," and the company has an impressive talent list with a former child chess prodigy and a Skype co-creator. This piles on to Google's other recent acquisitions of robot maker Boston Dynamics and smart home hardware maker Nest. If Google can succeed in integrating these seemingly disparate companies, it seems like having a conversation with your thermostat isn't too far off.
Losers of an AI future
While these companies are priming themselves to own any science fiction-like future, there are companies doomed to languish if they don't change their path.
This includes the lowly hardware maker. The future presented in "Her" doesn't contain several devices in multiple form factors as we have now, but one handheld device and one wearable earpiece that connects to a cloud-based operating system. IBM, a case study in staying relevant, keeps shedding its hardware operations with its latest $2.3 billion sale of its server business to Lenovo. As the main players build their artificially intelligent ecosystems, the hardware becomes less important as it's commoditized, and the main differentiation becomes software. Companies might also want more control over their hardware and the user experience, and produce their own. For example, Apple recently purchased a cutting-edge chip maker, Primesense. Microsoft (NASDAQ: MSFT ) stepped into producing its own hardware with its Surface tablets.
Just a movie?
On the other hand, "Her," like most future predictions, could be far off base. While it seems artificial intelligence will play a large role in future computing, we may combine such technology with even more screens. The point where computers become more intelligent than humans, called the singularity, may not come as quickly as predicted, and these future bets may be too far off to have any impact on company values today.
Just don't discount how many people will want to talk to their thermostats.
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