When it comes to interesting initiatives that give companies a competitive advantage in the socially responsible area, some stocks are no-brainers. Whole Foods Market (NASDAQ: WFM ) , Starbucks (NASDAQ: SBUX ) , Chipotle (NYSE: CMG ) , and Costco (NASDAQ: COST ) have all gotten plenty of attention for their responsible views on business.
On the other hand, others come as quite a surprise. Trash hauler Waste Management (NYSE: WM ) doesn't sound particularly green. Coca-Cola and PepsiCo don't have the greatest reputations in some areas of responsibility, but they're trying to evolve their businesses for a future of changing consumer tastes.
Motley Fool senior analyst Alyce Lomax discusses these companies. With the exception of Coke, they have all been purchased for the real-money Prosocial Portfolio she manages for Fool.com.
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