What Alan Mulally Says About Ford's High-Tech Plans

Come behind the scenes with The Motley Fool as Ford's CEO set the stage for the all-new F-150.

Jan 30, 2014 at 6:29PM

Mulally

Ford CEO Alan Mulally speaks at an event for the all-new 2015 F-150 on Jan. 13th in Detroit. You can see an excerpt from his presentation below. Source: Ford Motor Co.

When an automaker like Ford (NYSE:F) introduces a product like the all-new 2015 F-150 pickup to the media, they don't just pull a sheet off the truck and say, "Here it is, guys!"

In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.

We (the Motley Fool's John Rosevear and Rex Moore) were there in Joe Louis Arena when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling -- although that was fun -- but because Ford managed to present a complete state-of-the-company update in less than half an hour.

After Executive Chairman Bill Ford kicked things off, Ford's rock-star CEO Alan Mulally gave a comprehensive overview of Ford's ongoing global strategy. In this video excerpt from his remarks, you can watch as he explains the importance of high-tech features such as advanced turbocharging and Ford's hot-selling SYNC system -- and explains how Ford is investing heavily in new products, new technologies, and new factories around the world to sustain its growth in the years ahead.

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John Rosevear owns shares of Ford. Rex Moore has no position in any stocks mentioned. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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