When an automaker like Ford (NYSE: F ) introduces a product like the all-new 2015 F-150 pickup to the media, they don't just pull a sheet off the truck and say, "Here it is, guys!"
In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.
We (the Motley Fool's John Rosevear and Rex Moore) were there in Joe Louis Arena when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling -- although that was fun -- but because Ford managed to present a complete state-of-the-company update in less than half an hour.
After Executive Chairman Bill Ford kicked things off, Ford's rock-star CEO Alan Mulally gave a comprehensive overview of Ford's ongoing global strategy. In this video excerpt from his remarks, you can watch as he explains the importance of high-tech features such as advanced turbocharging and Ford's hot-selling SYNC system -- and explains how Ford is investing heavily in new products, new technologies, and new factories around the world to sustain its growth in the years ahead.
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