A Look at Tesla Motors Inc.'s Greatest Opportunity

In this in-depth Tesla SWOT analysis, two investors take a look at the company's best opportunity.

Feb 13, 2014 at 10:59AM

In the video below, Fool contributor Daniel Sparks and industrials bureau chief Blake Bos take a close look at Tesla (NASDAQ:TSLA) stock using a SWOT analysis, or an examination of a company's strengths, weaknesses, opportunities, and threats. In this section of the video, Daniel and Blake look at one of Tesla's biggest opportunities: a large addressable market.

Today, Tesla only produces one vehicle -- the Model S. With a price that begins at about $70,000, the car is clearly aimed at the luxury car market. But Tesla won't always be just a luxury-car maker. As Daniel explains, it's important for investors to keep in mind that the luxury vehicle market is not the limit of Tesla's addressable market. Tesla has voiced its plans on many occasions for a more affordable fully electric car that it plans to bring to market in 2017. This will dramatically expand Tesla's addressable market.

Check out the video below to learn more about Tesla's greatest opportunity.

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Blake Bos has no position in any stocks mentioned. Daniel Sparks owns shares of Tesla Motors. The Motley Fool recommends Tesla Motors. The Motley Fool owns shares of Tesla Motors. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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