Facebook (NASDAQ: FB ) is dropping a pretty penny to acquire WhatsApp, the young mobile messaging platform that has taken off. WhatsApp now boasts over 450 million monthly active users, with an incredible 70% of those accessing the service on a daily basis. That's an even higher level of daily engagement than even Facebook enjoys.
For $19 billion, Facebook will gain an important foothold in key strategic areas. Facebook's own Messenger has never been positioned as a mobile real-time messaging service. Since Messenger was historically a desktop service before expanding into mobile, it has social expectations somewhere in between SMS and email. In contrast, WhatsApp is very much mobile first and a legitimate SMS replacement. The two services has very different use cases.
Furthermore, the deal will also dramatically expand Facebook's international presence. In the U.S., players like Apple (NASDAQ: AAPL ) offer iMessage for free. Apple grabbed 45% of smartphone sales last year, and if the majority of someone's contacts are on iMessage, there is less reason to sign up for WhatsApp. WhatsApp is incredibly popular in geographies like Europe, Latin America, India, and Asia, which is good news for Facebook.
In this segment of Tech Teardown, Erin Kennedy discusses Facebook's big buy with Evan Niu, CFA, our tech and telecom bureau chief.
Will Facebook miss out on the next big thing in tech?
Let's face it, every investor wants to get in on revolutionary ideas before they hit it big. Like buying PC-maker Dell in the late 1980's, before the consumer computing boom. Or purchasing stock in e-commerce pioneer Amazon.com in late 1990's, when they were nothing more than an upstart online bookstore. The problem is, most investors don't understand the key to investing in hyper-growth markets. The real trick is to find a small-cap "pure-play", and then watch as it grows in EXPLOSIVE lock-step with it's industry. Our expert team of equity analysts has identified 1 stock that's poised to produce rocket-ship returns with the next $14.4 TRILLION industry. Click here to get the full story in this eye-opening report.