Ford's Radical New F-150: How Will Buyers Respond?

The Motley Fool talks to a top industry analyst about Ford's stunning new pickup.

Feb 28, 2014 at 6:01PM


The all-new 2015 Ford F-150 was revealed in a lavish event at January's North American International Auto Show. Photo credit: Ford Motor Company.

Lots of big news came out of the North American International Auto Show in January, but some of the biggest had to do with Ford's (NYSE:F) new pickups. The new F-150 doesn't look particularly revolutionary at first glance, but it sports something radical for an American pickup: aluminum body panels.

It's a far cry from flimsy beer-can aluminum, though. Ford worked with Alcoa (NYSE:AA) to develop a special high-strength aluminum alloy similar to what the U.S. military uses in its armored vehicles, and then put its new trucks through tough real-world testing before revealing them to the world.

We -- The Motley Fool's John Rosevear and Rex Moore -- were at the Ford event that opened the show, where the trucks were unveiled for the first time. Ford's event was an impressive one, and the new F-150 definitely had everyone talking. In fact, the new pickups were the talk of the show, at least among the industry analysts and experts in attendance.

Did Ford make the right move by switching to aluminum? How would Ford's loyal buyers respond? Was this the right time to make such a radical shift? How will Ford's rivals in the huge and lucrative pickup market be affected? Questions like those, and many more, were hotly debated.

We were right in the middle of some of those conversations. While at the show, we spent some time talking to several key auto industry analysts about Ford's new truck, including's senior analyst Jessica Caldwell. She's an expert we at The Motley Fool often look to for insight into sales trends in the U.S. pickup market.

In this short video, Jessica and John talk about how consumers are likely to respond to Ford's aluminum trucks. Will Ford be able to steal customers from rivals like General Motors (NYSE:GM) -- or will Ford's loyalists start to look elsewhere? Check out the video to hear Jessica and John give their thoughts and then scroll down to leave a comment with your own.

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John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends General Motors. It recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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