Ford's Radical New F-150: How Will General Motors Respond?

The Motley Fool talks to a leading analyst about the implications of Ford's all-new 2015 F-150.

Mar 1, 2014 at 4:01PM


The all-new 2015 Ford F-150 was the star of January's North American International Auto Show. Photo credit: Ford Motor Company.

Lots of big news came out of the North American International Auto Show in January, but some of the biggest had to do with Ford's (NYSE:F) new pickups. The new F-150 doesn't look particularly revolutionary at first glance, but it sports something radical for an American pickup: aluminum body panels.

It's a far cry from flimsy beer-can aluminum, though. Ford worked with Alcoa (NYSE:AA) to develop a special high-strength aluminum alloy similar to what the U.S. military uses in its armored vehicles, and then put its new trucks through tough real-world testing before revealing them to the world.

We -- The Motley Fool's John Rosevear and Rex Moore -- were at the Ford event that opened the show, where the trucks were unveiled for the first time. Ford's event was an impressive one, and the new F-150 definitely had everyone talking. In fact, the new pickups were the talk of the show, at least among the industry analysts and experts in attendance.

Did Ford make the right move by switching to aluminum? How would Ford's loyal buyers respond? Was this the right time to make such a radical shift? How will Ford's rivals in the huge and lucrative pickup market be affected? Questions like those, and many more, were hotly debated.

We were right in the middle of some of those conversations. While at the show, we spent some time talking to several key auto industry analysts about Ford's new truck, including's senior analyst Jessica Caldwell. She's an expert that we at The Motley Fool often look to for insight into sales trends in the U.S. pickup market.

In this short video, Jessica and John talk about the implications of Ford's move to aluminum with its new F-150 -- and how General Motors (NYSE:GM), which took a much more conservative approach to the new pickups it revealed last year, might need to respond. 

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John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends General Motors. It recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

A Financial Plan on an Index Card

Keeping it simple.

Aug 7, 2015 at 11:26AM

Two years ago, University of Chicago professor Harold Pollack wrote his entire financial plan on an index card.

It blew up. People loved the idea. Financial advice is often intentionally complicated. Obscurity lets advisors charge higher fees. But the most important parts are painfully simple. Here's how Pollack put it:

The card came out of chat I had regarding what I view as the financial industry's basic dilemma: The best investment advice fits on an index card. A commenter asked for the actual index card. Although I was originally speaking in metaphor, I grabbed a pen and one of my daughter's note cards, scribbled this out in maybe three minutes, snapped a picture with my iPhone, and the rest was history.

More advisors and investors caught onto the idea and started writing their own financial plans on a single index card.

I love the exercise, because it makes you think about what's important and forces you to be succinct.

So, here's my index-card financial plan:


Everything else is details. 

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