Apple Gives BlackBerry a Boost

As many of its most critical market segments slowly edge toward maturity, tech giants like Apple (NASDAQ: AAPL  ) are starting to eye new ancillary growth markets.

Between the two of them, tech investors can barely go a day without the mention of Apple's two most commonly cited, and commonly assumed, future products: the iWatch and the iTV. And while neither device has seen the light of day, Apple redoubled its efforts to break into another emerging growth space, to the benefit of BlackBerry (NASDAQ: BBRY  ) .

BlackBerry's booming in-car kingdom
This week, Apple updated its "iOS in the Car" platform, rebranding the in-car OS now as CarPlay. 

This makes perfect sense as in-car advanced software should become an upcoming focal point for today's tech giants. However, in a somewhat surprising turn of events, it appears that Apple's CarPlay software is based on BlackBerry's QNX software. This isn't the only recent win BlackBerry has notched with its in-car software offering, either. Recently, BlackBerry was also able to unseat Microsoft's software to power Ford's Sync in-car OS as well.

In the video below, tech and telecom analyst Andrew Tonner looks at the move and what it could mean for the emerging tech space.

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  • Report this Comment On March 09, 2014, at 1:43 PM, deasystems wrote:

    The author wrote that, "However, in a somewhat surprising turn of events, it appears that Apple's CarPlay software is based on BlackBerry's QNX software."

    That is incorrect. CarPlay is not based on QNX. It *interfaces* with QNX (among other automotive operating systems). CarPlay runs on, and is a function of, Apple's iOS.

  • Report this Comment On March 09, 2014, at 3:38 PM, finecognac wrote:

    deasystems,

    Do you even know a bit of what you are talking about? CarPlay is an application that runs ( like any other application) on top of a Operating/System. So either CarPlay will run on top of iOS or QNX. What does interfaces with mean? You can't have 2 O/S running on a hardware platform.

    Jesus, so many people have no idea what they are talking about but that will not stop them from "correcting" others.

  • Report this Comment On March 09, 2014, at 4:40 PM, deasystems wrote:

    @finecognac: Perhaps these will help you understand CarPlay:

    http://www.apple.com/pr/library/2014/03/03Apple-Rolls-Out-Ca...

    "Apple has led consumer technology integration in the car for more than a decade. CarPlay brings your car and iPhone together for a thoughtful experience that lets drivers focus on driving, while also tapping into everything they want to do with their iPhone…

    "Once iPhone is connected to a vehicle with CarPlay integration, Siri helps you easily access your contacts, make calls, return missed calls or listen to voicemails."

    http://appleinsider.com/articles/14/03/03/inside-the-tech-be...

    "Data from the iPhone's display is sent to the vehicle's in-dash screen via an H.264 video stream, according to Volvo. Apple's long-standing 'AirPlay mirroring' feature — which allows users to mirror the display of a compatible Mac or iOS device to an Apple TV — works the same way, encoding display output in H.264 and transmitting it over a standard TCP network connection…

    "CarPlay goes further, Volvo said, by providing a means to return input from the vehicle's touchscreen to the user's iPhone. Such a facility for monitoring and transmitting control events is already built in to AirPlay, allowing users to control media playback through their AirPlay-enabled speakers or Apple TV."

    http://www.imore.com/about-all-those-carplay-runs-qnx-storie...

    "There are some stories floating around about CarPlay being run by, powered by, or something by QNX, BlackBerry's embedded operating system division. A better way to phrase it is that CarPlay "takes over the user experience" of in-vehicule infotainment systems running QNX. Here's the thing: Apple doesn't make or license embedded operating systems for smart cars just like they don't make or license embedded operating systems for TVs. They simply hook into what's already there, be it a Ferrari or a Panasonic, via CarPlay or Apple TV."

    I hope this helps you understand what CarPlay does, how it works, and what it runs and is based on, finecognac.

  • Report this Comment On March 09, 2014, at 5:13 PM, finecognac wrote:

    deasystems ,

    Jesus, you certainly do not understand how computer system works. You should listen to somebody who have been doing computer programming for the last 20 years.

  • Report this Comment On March 09, 2014, at 5:25 PM, finecognac wrote:

    "There are some stories floating around about CarPlay being run by, powered by, or something by QNX, BlackBerry's embedded operating system division. A better way to phrase it is that CarPlay "takes over the user experience" of in-vehicule infotainment systems running QNX"

    Whatever floats his boat, it all comes down to this. CarPlay is an application that handle user interface or in his fancy words play "takes over the user experience". When a user for wants to turn on music. His command will be handled by CarPlay which in turn send the command to QNX which will send out the command to the Audio System to turn it on or increase/decrease the volume.

    It's like Microsft Words print command is sent by Microssoft Words to Windows O/S which in turn manages all the devices include the printer. That's why you install printer driver using O/S and you can print using Microsoft Word.

    Plays with words all you want, the simple fact is your "takes over the user experience" is useless without an O/S to manage in/out devices.

  • Report this Comment On March 10, 2014, at 12:52 AM, deasystems wrote:

    Good, so we agree then! (Reread my original comment that prompted your erroneous response.)

    I guess to be brief one could say that Apple's iOS CarPlay function makes QNX its obedient servant…

  • Report this Comment On March 10, 2014, at 9:27 AM, finecognac wrote:

    The same way Microsoft words, java makes Windows obedient servant. You can spot a desperate one easily with the way they twist things around to make them look nicer.

    When they car start, QNX starts up first, then QNX starts CarPlay. When the engine shuts down, the other way happens. If that makes QNX carplay's obedient servant then so be it. There's only one that is controlled by the other, I'll let you guess which.

  • Report this Comment On March 10, 2014, at 9:43 AM, finecognac wrote:

    "Reread my original comment that prompted your erroneous response"

    My errorneous (sic) response?. Let's see, CarPlay needs to write code that conforms to QNX 's API and you don't think Carplay is based on BlackBerry's QNX software. Correcting the author when you have no idea what you are talking about.

    Well, I waste enough of my time education you.

  • Report this Comment On March 10, 2014, at 11:55 AM, bigbb wrote:

    deasystems, finecognac is correct. You might what to read up on how computers work. Can CarPlay work without QNX? no it can't. If CarPlay is so good in your eyes why did Apple not just make their own car OS? one reason they did not is because their multitasking on iOS is a joke, I would not what to drive a car with that kind of multitasking. Say I wanted to change the A/C it would mean that I would not be able to do anything at the same time, like hitting the breaks, that is a very dangerous. QNX on the other hand has been in car for a very long time, It also controls the Space station, shuttles, nuclear power plants and basically every router on the internet. QNX is also a RTOS which is what you need in a car.

    PS since you seem to not know much about computers RTOS stands for Real-time operating system.

  • Report this Comment On March 10, 2014, at 12:41 PM, deasystems wrote:

    @finecognac: "When they car start, QNX starts up first, then QNX starts CarPlay."

    That is not true. CarPlay is not activated until the iPhone is plugged in. iOS activates CarPlay when it detects a compatible host system. If an iPhone is not plugged in, the car's native interface is active.

  • Report this Comment On March 10, 2014, at 12:46 PM, deasystems wrote:

    @bigbb: "Can CarPlay work without QNX?"

    Yes, it can.

    CarPlay will work with any compatible automotive operating system. There are other such systems used by the announced CarPlay partners, currently Ferrari, Mercedes-Benz, Volvo, BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

  • Report this Comment On March 10, 2014, at 1:23 PM, bigbb wrote:

    deasystems that is true it will work with all of the car companys you have stated. The one thing is that all of them run QNX. As for your reply to finecognac, that is true it will come up when you plug in your iPhone, that is because CarPlay is an app not an OS.

  • Report this Comment On March 10, 2014, at 1:24 PM, jelp2 wrote:

    The title of this article should read " BlackBerry enables iOS to be in cars" You're welcome, Apple

  • Report this Comment On March 10, 2014, at 1:39 PM, deasystems wrote:

    @bigbb: No, some of those car manufacturers use automotive operating systems other than QNX. For example, BMW uses VxWorks and Ford uses Windows Embedded Automotive.

    And CarPlay is more than an app, bigbb. In fact, CarPlay will enable the *use* of specified third-party apps, for example Beats Music, iHeartRadio, Spotify, and Stitcher. CarPlay itself is an iOS API and operating mode; it is not an app.

  • Report this Comment On March 10, 2014, at 1:44 PM, deasystems wrote:

    @jelp2: Not only Blackberry but VxWorks, Windows Embedded Automotive, and others. I guess you want Apple to thank *all* of them, right?

    Just to be clear, CarPlay is a creation of Apple and only Apple. Various automotive operating systems will enable CarPlay usage in the car. QNX does not have an exclusive here.

  • Report this Comment On March 10, 2014, at 1:57 PM, bigbb wrote:

    You are obviously not up today with your information, for one Ford has dropped Windows and is using QNX.

    It is also not very hard for Apple to create another app for another OS for CarPlay to work on. QNX can run every third party app you stated and more.

    Do you even know what API stands for?

    Just because there is an API does not make it an OS.

  • Report this Comment On March 10, 2014, at 2:00 PM, bigbb wrote:

    deasystems no one said that QNX has an exclusive to CarPlay. I did say that CarPlay is an app.

    read up on the difference between an app and an OS.

  • Report this Comment On March 10, 2014, at 2:34 PM, deasystems wrote:

    @bigbb: "You are obviously not up today with your information, for one Ford has dropped Windows and is using QNX."

    That is unconfirmed at this time, bigbb. From http://crackberry.com/ford-hasnt-decided-qnx-future-sync-syt...

    "…you go through a normal supply selection process. Those requirements for the next generation get sent out to everybody, to Microsoft, to Apple, to everybody, and they come back with offers... We go to evaluation and make a choice and that choice hasn't been made yet"

    Now you know!

    By the way, why are you so confused about operating systems vs. API vs. applications? You really should get up to speed before commenting on a topic, bigbb.

  • Report this Comment On March 10, 2014, at 3:13 PM, bigbb wrote:

    I am not the one saying that says an app is an OS, that would be you.

    You should be taking your own advice about getting up to speed. If you think that because it has an API makes it an OS, then I have made tones of OSes before, and that would make a lot of websites an OS.

    An OS has APIs but APIs do not make an OS. An App (CarPlay) is a program that runs on an OS (QNX).

    I have been a software engineer for 15 years, your job must be to Troll.

    Have fun with that.

  • Report this Comment On March 10, 2014, at 3:54 PM, deasystems wrote:

    @bigbb: "I am not the one saying that says an app is an OS, that would be you."

    Where, exactly, did I say that, bigbb?

    "If you think that because it has an API makes it an OS…"

    And where, exactly, did I say that?

    "(CarPlay) is a program that runs on an OS"

    No, it's not. CarPlay is an API and a set of functions that run on Apple's iOS.

  • Report this Comment On March 10, 2014, at 4:12 PM, bigbb wrote:

    We were talking about CarPlay running on QNX, not the set of APIs that are on iPhones to hook into the CarPlay app that runs on QNX.

  • Report this Comment On March 10, 2014, at 5:35 PM, deasystems wrote:

    @bigbb: "We were talking about CarPlay running on QNX, not the set of APIs that are on iPhones to hook into the CarPlay app that runs on QNX."

    And there you go again…

    CarPlay does not "run on QNX." CarPlay runs on—and is a feature of—Apple's iOS.

    Furthermore, CarPlay is not an "app." CarPlay is an iOS API and a set of functions of iOS.

    It may help you to understand to read the quote from Volvo that I cited above. Take your time.

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