In a rare bit of truly good news for a brick-and-mortar retailer, fourth-quarter profits for Williams-Sonoma (NYSE:WSM) came in higher than expected, with the company also increasing its dividend by 6%, sending shares upward. But with so many other retailers facing a serious threat from (NASDAQ:AMZN), what is Williams-Sonoma's secret to staying strong in today's difficult retail environment?

In this segment from Thursday's Investor Beat, host Chris Hill and Motley Fool analyst David Hanson discuss Williams-Sonoma's proactive efforts at becoming successful selling directly to consumers online, while other retailers sit back and let Amazon eat their lunch. They also touch on the other channels the company is tapping to remain a strong retailer today.

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Chris Hill has no position in any stocks mentioned. David Hanson has no position in any stocks mentioned. The Motley Fool recommends Williams-Sonoma. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.