Apple's iTunes Radio Plans to Up the Ante Against Pandora Media

Pandora Media (NYSE: P  ) is on fire.

However, a number of recent events in the streaming radio space certainly threaten to make the streaming upstart the tech-stock equivalent of Icarus going forward.

For starters, Pandora appears to be dealing with a decided slowdown in its product adoption of late that few seem to be taking seriously. On top of that, the streaming radio space is also undergoing a massive influx of new entrants that threaten to halt Pandora's high growth history in its tracks.

And on the competition front, last year's major market entrant, Apple (NASDAQ: AAPL  ) , appears to be eying a way to increase the adoption of its iTunes Radio service in the months ahead, which could certainly bode poorly for Pandora.

iTunes Radio front and center
According to reports, Apple is considering possibly spinning off its iTunes Radio program into its own dedicated app in the upcoming update to its iOS software later this year.

The thinking goes that the natural increase in visibility could do wonders for user adoption, which apparently has proved more muted than Apple originally expected. And in the following video, tech and telecom analyst Andrew Tonner breaks down Apple's possible move and what it could mean for the likes of Pandora in the months ahead.

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  • Report this Comment On March 16, 2014, at 7:25 PM, SuntanIronMan wrote:

    Let's hope a possible iTunes Radio spin-off app goes better than the Podcast app spin-off.

    The Podcast app is perfectly fine now, but it took months and multiple updates for them to fix that mess. A mess they created, as there was nothing at all wrong with podcast integration in the Music app pre-spin-off.

    (Apple user and shareholder.)

  • Report this Comment On March 16, 2014, at 9:27 PM, twolf2919 wrote:

    Since you don't know what Apple expected, how do you know iRadio adoption has proved more muted? Since iRadio has already passed all streaming competitors other than two, one could just as easily say that it's adoption is greater than expected and it's making the iRadio standalone as a precursor to also creating an iRadio app for Android...increasing it's reach even further.

    I don't actually know that an iRadio app is coming for android, but that positive spin is just as valid as the one you're pushing.

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