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Why Shares of Gray Television, Inc. Dropped

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What: Shares of Gray Television  (NYSE: GTN  ) were picking up static today, falling as much as 14% and finishing down 11% after the broadcast TV sector was downgraded by Wells Fargo this morning.

So what: The banking giant dropped its rating on Gray and three of its peers to Market Perform from Outperform, saying it expects a tighter regulatory environment going forward, which will slow down consolidation in the industry. Shares of Gray had gotten pumped up lately, more than tripling in 2013, but have fallen since then as the pace of mergers and acquisitions in the industry seems to have slowed down. 

Now what: Specifically, Wells Fargo said it had spoken to regulators at the FCC and that it would not allow TV stations to jointly sell ads. On March 31, the Commission will vote on new regulations that could prohibit a single broadcaster from controlling two TV stations in one market or from sharing advertising staffs. A vote in favor could lead to divestitures in some markets. For Gray, this could mean we've seen the end of last year's buying spree, but I wouldn't jump to any conclusions until March 31. Look for the stock to move in either direction after the FCC takes its vote.

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Jeremy Bowman

Fool since 2011. I write about consumer goods, the big picture, and whatever else piques my interest. Follow me on Twitter to see my latest articles, and for commentary on hot topics in retail and the broad market.

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Related Tickers

9/4/2015 4:02 PM
GTN $11.26 Down -0.08 -0.71%
Gray Television, I… CAPS Rating: **
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