In today's earnings report from Nike (NYSE:NKE), it may become official that Nike has finally edged Adidas out of the No. 1 spot in European market share. In this segment from Thursday's Investor Beat, Motley Fool analyst Tim Hanson tells host Alison Southwick why he'll be watching today's earnings report from Nike closely, and why he thinks it should be a great report.

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Alison Southwick has no position in any stocks mentioned. Tim Hanson has no position in any stocks mentioned. The Motley Fool recommends Nike. The Motley Fool owns shares of Nike. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.