Why the Big Hit for Nike?

Despite Nike's (NYSE: NKE  )  third-quarter profit and revenue coming in better than expected, shares of the company fell today on news of somewhat weak guidance for the fourth quarter and the full year into 2015. Could the behemoth of sports apparel be in trouble?

In this segment from Friday's Investor Beat, host Chris Hill and Motley Fool analyst Jason Moser take a look into Nike today. Jason notes that the market is concerned, and rightly so, about the futures numbers from China falling about 3%. However, with the company putting a lot of focus on the higher margin direct-to-consumer sales business, including online sales growth, he has no concerns whatsoever that management is taking the right steps here to succeed. Jason also sees pullbacks like today's as good opportunities to open a position in a company like Nike, that investors could hold onto for the next five or even 10 years, and be glad they did.

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