Microsoft Hits a Home Run With Office for Apple's iPad

If it seems as if Microsoft (NASDAQ: MSFT  ) is making all the right moves lately, that's probably because it is. And its recent success in rolling out its Office productivity software for Apple's (NASDAQ: AAPL  ) iPad is just another example of Microsoft's momentum.

After years of languishing and delaying in making some potentially challenging decisions, Microsoft seems to have hit its stride under the newfound leadership of rookie CEO Satya Nadella. In addition to launching Office on iPad, Microsoft has also made number of other major moves aimed at repositioning the software giant for more success in mobile.

And from the looks of it, Microsoft's moves appear to already be paying off.

Source: Microsoft.

The Apple of Microsoft's eye
Microsoft launched its Office for iPad on March 27, with many expecting big things between the two highly successful products. However, few expected the kind of success that the company apparently already seeing.

According to reports, Microsoft has already sold some 12 million copies of Office for iPad, ensuring millions of dollars for profits in the process. However, this could just be the start of other more important moves for Microsoft in the months ahead. 

In the video below, tech and telecom analyst Andrew Tonner looks at Microsoft's recent successes in Office for iPad and beyond.


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  • Report this Comment On April 05, 2014, at 9:02 AM, melegross wrote:

    We have to be careful here. Has Microsoft sold 12 million subs, or have people downloaded Office, or one of the apps 12 million times? Considering that we can't download Office, but rather Word, Excel and PowerPoint as separate downloads, are these 12 million downloads really just 4 million downloads of the complete Office? How many are downloading just Word, or Excel or PowerPoint?

    This isn't being told to us. I downloaded Word, but I've not downloaded the rest of the apps, nor do I intend to pay the $99 fee for 365 every year. How many others as doing what I've done, as opposed to being actual purchasers? And how many already have desktop 365 subs who are therefor getting this for free, and adding nothing new to Microsoft's coffers?

    All of these questions need to be answered before anyone can crow victory for Microsoft, and we know that they won't say anything they aren't forced into saying that may diminish what is thought of as a great success.

    And why do writers write such simplistic articles without asking the basic questions?

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