In this edition of The Motley Fool's "Ask a Fool" series, Motley Fool analysts Jason Moser and Brendan Mathews take a question from a reader who asks, "I bought 30 shares of Yelp (NYSE:YELP) yesterday. Should I sell cut my losses or wait the 10 years I'm in for? Please help!"

Jason and Brendan both feel that while investors are right to be concerned about Yelp's problems today, this isn't a deathblow to the company. It may even be an opportunity for management to improve its process in order to make the reviews on the site even more valuable. Investors who own shares today should pay attention to how management is reacting, but that doesn't necessarily mean they should hastily sell, either. If you invest in a company with a 10-year time horizon, then take full advantage of it. Today's headlines will pass and, at its core, Yelp is still a fundamentally sound business.

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Brendan Mathews and Jason Moser have no position in any stocks mentioned. The Motley Fool recommends Yelp. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.