Why Ford Is Throwing a Party for the Mustang

Ford is planning an Empire State tribute to its pony -- and maybe a new model, too.

Apr 10, 2014 at 8:35PM

Empire

Shortly after the original Mustang's debut in 1964, Ford got one of its new Mustangs up on to the Empire State Building's observation deck by taking it up the elevators in pieces. It's planning to repeat that feat with a 2015 Mustang this week. Photo credit: Ford Motor Company

Most automakers don't go out of their way to celebrate their cars' birthdays. But Ford (NYSE:F) and its Mustang are a different story.

Images

For the first time, Ford will sell the all-new 2015 Mustang in Europe and in China, as well as in the United States. Photo credit: Ford Motor Company

The original 1964 1/2 Ford Mustang was unveiled in New York on April 17, 1964 -- 50 years ago this week. To celebrate, Ford and its all-new 2015 Mustang are throwing a big party in the Big Apple, with events for enthusiasts and a presentation at the New York International Auto Show. 

Fool contributor John Rosevear will be at Ford's event at the New York International Auto Show. In this video, he discusses rumors of a special anniversary model of the Mustang, and talks about the importance of the all-new Mustang to Ford's current global expansion plans.

A transcript of the video is below.

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John Rosevear: Hey Fools, it's John Rosevear, senior auto analyst for fool.com. The New York International Auto Show starts next week, media days are next Wednesday and Thursday, and we're expecting the automakers to unveil several interesting new models. I'll be there with my Foolish colleague Rex Moore, we'll bring you a video report of the show's highlights at the end of each day, and we'll have a bunch of more in-depth reports for you over the next week or so after that.

One of the things that I'm sure we'll be talking about is the all-new 2015 Ford Mustang, because Thursday April 17 is not just your humble Fool's birthday, it's the 50th anniversary of the unveiling of the original Mustang in 1964. Ford of course unveiled the latest Mustang, the 2015, back in December, Rex and I were at Ford's event in New York City where they showed it for the first time, we spoke with a bunch of Ford folks including CEO Alan Mulally and we captured it all on video, you can see it on fool dot com.

But we know Ford is planning some big events around the Mustang for this coming week, including an event on Wednesday night for the media in the Empire State Building. In fact, they're going to have a new 2015 Mustang on display on one of the Empire State Building's observation decks, just as they did with the original Mustang, and they're going to get it up there the same way they got the original up there, piece by piece in the elevator.

And we think Ford might have a new special edition of the Mustang to reveal. Some spy shots have gone around showing what could be a special 50th anniversary edition of the all-new Mustang, with some special badges and big dark-finished alloy wheels and some retro design touches like some old-school grill trim around the chrome pony. Motor Trend has reported that the 50th Anniversary Mustang will all be GTs, so they'll have V8 engines, and as they put it the Anniversary Mustangs will come in any color you want as long as that color is white.

The Mustang of course has been a staple of Ford's U.S. lineup for 50 years, and with this new Mustang it is becoming a global model for the first time, it'll be offered in right hand drive and left hand drive versions in Europe and in China and in lots of other markets around the world, and while it's far from Ford's best selling or most profitable model it's still very important to the company as kind of an ambassador for the Ford brand, an image car, and I can tell you that Ford executives from Alan Mulally on down care an awful lot about it.

So we look forward to bringing you whatever Ford has in store for the Mustang's 50th birthday party in New York next week, we'll be there with our camera rolling. Thanks for watching.

John Rosevear owns shares of Ford. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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