March Land Rover Sales Slump as Jaguar Roars Ahead

Sources: Jaguar.com and Landrover.com. 

Tata Motors (NYSE: TTM  ) released its March Jaguar Land Rover sales volumes today, and Land Rover numbers took a worldwide hit. While Jaguar sales were up a seasonally adjusted 19.4% year-over-year last month, Land Rover unit sales were down 1.1% year-over-year.

Things look slightly better over the longer term, but still appear relatively less rosy for Land Rover. While Jaguar has seen unit sales soar a seasonally adjusted 37% over the past 12 months, Land Rover has moved ahead just 12%. Jaguar is the much smaller unit, making up some 18% of overall units sold.   

Regionally, Jaguar has seen sales more than double in China over the past year. With 19,891 units sold, Tata Motors handed over 434 more sets of Jaguar keys in China than it did in North America. Europe had the slowest growth for Jaguar, up just 5.5% in the past 12 months.

For Land Rover, March sales year-over-year rode into the red for the United Kingdom (-6%), Europe (-6.7%), and "all other markets" (-19.2%). China and Asia-Pacific sales proved to be this luxury line's saving grace, with sales up 27% and 26.4%, respectively. In the past year, the Asia-Pacific has been Land Rover's strongest sales region, up 27%, while Europe sales oozed up just 1.8% for the same time period.

Tata Motors purchased Jaguar Land Rover from Ford in 2008 for $2.3 billion. In the past six years, it has grown to be the India-based automaker's most profitable arm. For the two luxury lines combined, March unit sales were up a seasonally adjusted 2.7% year-over-year, while sales over the past year have increased 15.9% to 434,311 units.

link


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2910857, ~/Articles/ArticleHandler.aspx, 10/20/2014 6:19:17 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement