Gamers are used to shelling out $60 for most new video games. That's one of the reasons that there's such a vibrant market for pre-owned games. But there's actually a large and growing number of titles that retail for $20 or less -- and GameStop (NYSE:GME) sees a big opportunity for its business in selling those products.

In the video below, Fool contributor Demitrios Kalogeropoulos discusses the retailer's new push into the value-priced gaming category. He notes that GameStop has stayed out of the business until now in order to protect its massive profit margins on selling pre-owned titles. But the move could pay off despite the profit pinch that GameStop risks here, in the form of higher revenue and greater customer traffic.

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Demitrios Kalogeropoulos has no position in any stocks mentioned. The Motley Fool owns shares of GameStop and Microsoft. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.