Shares of JPMorgan Chase (NYSE:JPM) fell sharply on Friday after the company missed analysts' earnings estimates. But is that miss the whole story?

In this video from Monday's Where the Money Is, Motley Fool financial analyst Matt Koppenheffer sifts through the earnings conference call for some of the key pieces of rationale behind leadership's decision-making process this quarter. A key philosophical theme he highlights is JPMorgan's unwillingness to aggressively chase growth at the expense of discipline.

Matt highlights some of the accolades CEO Jamie Dimon received for his conservative approach going into the credit crisis, which led JPMorgan to weather the storm better than some of the other large banks. Matt further points out that this philosophy applies to the bank and its strategies today in the highly competitive commercial and industrial loan atmosphere.

Big banking's little $20.8 trillion secret
There's a brand-new company that's revolutionizing banking, and is poised to kill the hated traditional brick-and-mortar banks. That's bad for them, but great for investors. And amazingly, despite its rapid growth, this company is still flying under the radar of Wall Street. To learn about about this company, click here to access our new special free report.

Matt Koppenheffer owns shares of JPMorgan Chase. The Motley Fool owns shares of JPMorgan Chase. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.