In an article on CNNMoney today, several of the best tax-day food and drink deals and freebies around are listed off, as the trend of bars and restaurants offering up a little something extra to ease the tax day blues continues to grow. But one Motley Fool analyst sees another trend quietly growing alongside the tax day deals as well.

In this segment from Tuesday's Where the Money Is, Fool financial analyst Matt Koppenheffer discusses why as the mobile payments business continues to grow, services like eBay's (NASDAQ:EBAY) PayPal will continue to build deeper connections between customers and local merchants, by notifying customers of the local deals as they occur and giving direct access to the virtual coupons required, making free cookies on tax day that much easier.

Matt Koppenheffer has no position in any stocks mentioned. The Motley Fool recommends eBay. The Motley Fool owns shares of eBay. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.