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Wal-Mart's Push Toward Organics: Whole Foods Market Need Not Worry, but These Grocers Should

For the past 20 years, the demand for organic food has consistently grown by well over 10% per year. While Whole Foods Market  (NASDAQ: WFM  ) was way out ahead of this movement, and has benefited from such prescience, the country's largest grocer has now decided to double-down on organics as well.

Believe it or not, one in every four grocery dollars every year is spent at Wal-Mart  (NYSE: WMT  ) .  Last week, after discovering through a survey that 91% of its customers would buy organic goods if they were priced right, the company announced that it was relaunching the Wild Oats brand.  By doing so, Wal-Mart claimed it was going to offer organic goods for prices much lower than could be found elsewhere.

Motley Fool contributor Brian Stoffel checked up on Wal-Mart's numbers. While they weren't quite as impressive as the company would have you believe, there's little doubt that Wal-Mart will offer competitive prices. But Whole Foods investors need not be too worried. In the video, Brian explains why, and which grocers really do have something to worry about.

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Source: Wal-Mart, author trip to Whole Foods on April 11, 2014.

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  • Report this Comment On April 18, 2014, at 3:26 PM, SIRIking wrote:

    Did motley trash actually grow a temporary brain cell? Finally someone agrees Whole Foods Market is not and will not be threatened by walmart entry into Organic.

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Brian Stoffel

Brian Stoffel has been a Fool since 2008, and a financial journalist for the Motley Fool since 2010. He tends to follow the investment strategies of Fool-founder David Gardner, looking for the most innovative companies driving positive change for the future.

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