Wal-Mart's Push Toward Organics: Whole Foods Market Need Not Worry, but These Grocers Should

For the past 20 years, the demand for organic food has consistently grown by well over 10% per year. While Whole Foods Market  (NASDAQ: WFM  ) was way out ahead of this movement, and has benefited from such prescience, the country's largest grocer has now decided to double-down on organics as well.

Believe it or not, one in every four grocery dollars every year is spent at Wal-Mart  (NYSE: WMT  ) .  Last week, after discovering through a survey that 91% of its customers would buy organic goods if they were priced right, the company announced that it was relaunching the Wild Oats brand.  By doing so, Wal-Mart claimed it was going to offer organic goods for prices much lower than could be found elsewhere.

Motley Fool contributor Brian Stoffel checked up on Wal-Mart's numbers. While they weren't quite as impressive as the company would have you believe, there's little doubt that Wal-Mart will offer competitive prices. But Whole Foods investors need not be too worried. In the video, Brian explains why, and which grocers really do have something to worry about.

Like buying Whole Foods when it was just $18 per share
They said it couldn't be done. But David Gardner has proved them wrong time and time again with picks like Whole Foods. In fact, just recently one of his favorite stocks became a 100-bagger. And he's ready to do it again. You can uncover his scientific approach to crushing the market and his carefully chosen six picks for ultimate growth instantly, because he's making this premium report free for you today. Click here now for access.

Source: Wal-Mart, author trip to Whole Foods on April 11, 2014.


Read/Post Comments (1) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 18, 2014, at 3:26 PM, SIRIking wrote:

    Did motley trash actually grow a temporary brain cell? Finally someone agrees Whole Foods Market is not and will not be threatened by walmart entry into Organic.

Add your comment.

DocumentId: 2916020, ~/Articles/ArticleHandler.aspx, 7/28/2014 5:14:05 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement