Royal DutchShell (NYSE:RDS-A) is redefining R&D efficiency be tapping public idea generation through it's GameChanger platform. As the video below suggests, the GameChanger platform is rather "game-changing" since it basically brings the successful Kickstarter crowdsourcing model to the energy markets. In fact, the platform allows Shell to stay on top of emerging solutions and the people who are actually creating them at a time when energy efficiency is becoming the new battle cry for modern energy success.

Shell's GameChanger platform has had particular success creating ways to significantly improve oil well recovery rates and evolve the concept of a floating LNG facility, something I believe could dramatically help EU members lower reliance on Russian gas while also diminishing the need to secure U.S. gas exports as a substitute. At the end of the day, the GameChanger platform is just another example of how Shell is embracing change and modern technology to improve the company's bottom line, something that should bode well for long-term investors.

John Licata has no position in any stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.