I'm a firm believer that wearables are perhaps the best bet to become the most immediate, mass-growth market in tech as companies like Apple (NASDAQ:AAPL) should help push this market into the mainstream in the months ahead.
However, there's just one problem that should have tech investors scratching their heads on the eve of this emerging tech trend.
Few people have a handle on just how significant a growth driver the wearables market could be. Thankfully, one well-respected research firm recently attempted to clear up the confusion.
Where will wearables go from here?
As many have rightly assumed, the growth potential for the wearables market is truly awesome, or so said researcher IDC in a note published earlier this month.
In fact, IDC estimates that the wearables market will reach shipments well over 100 million within five years, providing plenty of profit potential for tech giants like Apple.
However, as someone who's spent quite some time following this nascent market, tech and telecom specialist Andrew Tonner believes it will be up to Apple to truly infuse enough intelligence into the modern smartwatch to make it worth the average consumer's money. And until Apple changes the game later this year, Andrew argues in the video below that the smartwatch market will likely be stuck in a holding pattern.
The one wearables company that can crush Apple's iWatch
If you thought the iPod, the iPhone, and the iPad were amazing, just wait until you see this. One hundred of Apple's top engineers are busy building one in a secret lab. And an ABI Research report predicts 485 million of them could be sold over the next decade. But you can invest in it right now... for just a fraction of the price of AAPL stock. Click here to get the full story in this eye-opening new report.
Andrew Tonner owns shares of Apple. The Motley Fool recommends and owns shares of Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.