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Why the Mustang Matters to Ford Motor Company

Ford's Chief Operating Officer (and likely next CEO) Mark Fields talked to us about the importance of the Mustang to Ford. Photo: Rex Moore/The Motley Fool

The New York International Auto Show is a major stop on the world's auto show circuit. Like so much else in New York, it's big, it's loud, and it's one of the industry's highest-profile stages.

The Motley Fool's Rex Moore and John Rosevear were in New York last week for the two days devoted to events for the world's automotive and financial media -- and they've captured the highlights to share with you through the magic of video.

Ford  (NYSE: F  )  may not have had any big debuts, but they had a very big presence at the show -- and they had a lot to say about the Mustang. In an elaborate presentation on the first day, Chief Operating Officer Mark Fields unveiled a 50th anniversary edition of the all-new 2015 Mustang, with a little help from Executive Chairman (and leading Mustang fan) Bill Ford.

Rex and John got a closer look at the special anniversary Mustang after Ford's presentation, and they spent a few minutes talking to Mark Fields about what the Mustang means to Ford. As you'll hear John say in the video, every time we talk to Ford's executives about the Mustang, they tell us how much the Mustang matters to them. As Fields told us, it's the "heart and soul" of Ford. It's an important product for reasons that go well beyond its sales numbers, and you can hear why from Fields, who is expected to be the next CEO of Ford

Check out the report we filed right from the show floor in New York, and then scroll down to leave a comment with your own thoughts on the Mustang.

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John Rosevear

John Rosevear is the Fool's Senior Auto Specialist. John has been writing about the auto business and investing for over 20 years, and for The Motley Fool since 2007.

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