The Company Seeking to Make MasterCard Inc and Visa Inc “Faster, Easier, Cheaper, and Safer”

MasterCard and Visa understand change is coming to the payments industry. But one firm is seeking to make their lives easier.

May 2, 2014 at 8:00AM

Change is coming to how you pay for things, and one company is seeking to make this change fast, easy, cheap, and safe for both MasterCard (NYSE:MA) and Visa (NYSE:V).

The coming change
Following the news of the Target data breach, MasterCard and Visa teamed together in an effort to ensure the payment industry in America became safer. The group is set to ensure EMV -- the Europay, MasterCard and Visa security technology making cardholder data secure -- is adopted quickly in the United States. It also plans to address other security efforts.

But as the remarks of Visa President Ryan McInerney suggest, such changes are monumentally complex and require "collaboration between the retail and financial services industry on the issue of payment security." He later when on to say, "one industry or technology can solve the issue of payment system fraud on its own."

And while one firm isn't exclusively focused on the security exclusively, it is poised to bring about major change in the payments landscape.

Lp Fob All Diagonal

Source: Company press kit.

The fascinating start-up
Loop has a patented technology which "scans, stores and organizes all your cards on a smartphone securely," and allows individuals to "pay at virtually every retailer today." The payment data of users is stored the Loop app and they can in turn pay with either the phone case or key fob offered by Loop at more than 90% of retailers across America.

Its technology is truly a game changer.

In the video below, Motley Fool contributor Patrick Morris chats with Loop co-founder and CEO, Will Graylin at the TRANSACT14 conference to discuss the technology his firm employs, and how it could benefit not only individuals and stores, but also the titans of the payments industry like Visa and MasterCard.

Your credit card may soon be completely worthless
The plastic in your wallet is about to go the way of the typewriter, the VCR, and the 8-track tape player. When it does, a handful of investors could stand to get very rich. You can join them -- but you must act now. An eye-opening new presentation reveals the full story on why your credit card is about to be worthless -- and highlights one little-known company sitting at the epicenter of an earth-shaking movement that could hand early investors the kind of profits we haven't seen since the dot-com days. Click here to watch this stunning video.


Patrick Morris has no position in any stocks mentioned. The Motley Fool recommends MasterCard and Visa. The Motley Fool owns shares of MasterCard and Visa. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

Click here to learn about this incredible technology before Buffett stops being scared and starts buying!

David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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