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Apple Inc's Q1 Tablet Miss Might Not Be as Bad as You Think

Tech investors everywhere are grappling with a simple, yet uncomfortable, truth: The global smartphone and tablet market simply aren't the growth drivers they used to be. And at no other name has that perhaps been more readily observable than at the world's largest technology company -- Apple (NASDAQ: AAPL  ) .

As we saw in its homerun earnings report last month or in researcher IDC's Q1 tablet market share figures, Apple's overall shipments and tablet market share both contracted big time in the calendar-year first quarter.

However, it's also important to note that this tablet decline might not be the black eye that IDC's numbers might project on the surface, especially for the likes of Apple.

Apple's tablet miss
According to IDC, Apple's share of the tablet market fell to 32.5%, the first time Apple's share of this key market fell below one-third since Apple helped create the market in 2010. As we saw in its earnings, Apple's iPad shipments fell roughly 16%.

However, there were a few key mitigating factors that show that Apple's iPad slump might be as severe as it might appear on the surface. In the following video, tech and telecom specialist Andrew Tonner breaks down Apple's iPad sales figures in greater detail and shows that Apple's iPad figures aren't the letdown you might initially think.

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Comments from our Foolish Readers

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  • Report this Comment On May 07, 2014, at 10:06 AM, jdmeck wrote:

    Never thought it was much of a problem.

  • Report this Comment On May 07, 2014, at 1:09 PM, cotten999 wrote:

    Any intelligent Fool would have listened to Tim Cook's explanation that last year's numbers were higher than they should have been due to late shipments of the mini after the Christmas quarter.

    The issue is not that this year's were low, it was last year's were too high.

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Andrew Tonner

Andrew Tonner is a tech specialist for The Motley Fool. He is a graduate of The University of Arizona with a degree in Finance.

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