The fast-growing e-cigarette market has garnered a great deal of attention lately -- and with good reason. It not only represents the first major change to the tobacco industry in generations, but is estimated to grow 50% this year alone to a whopping $1.5 billion. With scorching growth like that you can be sure huge investments are being made in this budding industry, including bets placed by the kings of tobacco Altria Group (NYSE: MO ) and Lorillard (NYSE: LO ) . The future winners of the e-cigarette market will no doubt find reward with profits for years to come, but investors need to be careful -- as with any new industry, there are risks. The Motley Fool Consumer Goods Analyst Sean O'Reilly goes over the three ways investors can bet on the future of the e-cigarette market and gives advice on the best way to safely invest in this dynamic new product.
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