Given that shares of Hertz Global Holdings (NYSE:HTZ) had a fantastic 2013, up over 75%, and that the company recently announced the proposed spinoff of its equipment rental division, might the shares be an interesting prospect for Foolish investors. The company still derives the vast majority of its revenues from the car rental business which, as Motley Fool Consumer Goods Analyst Sean O'Reilly explains, is a great business to be in right now. He analyzes the company's prospects going forward, compares its valuation to top competitor Avis Budget Group, (NASDAQ:CAR), and assesses the possibility that, despite its blockbuster 2013 share price performance, Hertz Global is worthy of a closer look by investors looking for value amid a 5-year old bull market.  

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Sean O'Reilly has no position in any stocks mentioned. The Motley Fool owns shares of Hertz Global Holdings. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.