For a long time, investors have referenced Dangdang (NYSE:DANG) as the "Amazon of China."  That comparison, however, doesn't really capture all of the competitive factors at play in China, or Dangdang's place in the market.  There really is a lot more to the company's story than a passing reference to the biggest e-tailer in America.

When the company came out with earnings last week, shareholders endured a precipitous fall in the value of their shares.  The Motley Fool's Brian Stoffel--a shareholder of Dangdang himself--explains the three big reasons the company's stock fell so much, and whether or not it's caused him to reconsider holdings shares.

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Brian Stoffel owns shares of and E-Commerce China Dangdang.. The Motley Fool recommends The Motley Fool owns shares of Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.